The United Nations prioritizes Sustainable Development Goal 12, focusing on sustainable consumption and production. Indigenous chicken farming holds promise for economic, environmental, and social sustainability. However, it lacks an integrated supply chain. To address this, we combine Actor-Network Theory (ANT) and System Dynamics (SD) in a study conducted in Malaysia. ANT considers human and non-human actors equal to promote collaboration, while SD explores dynamic interactions and simulations. The current study has collected qualitative data through interviews with Perak’s indigenous chicken growers to identify key actors. The current concept model presented preliminary results in the form of causal loop diagrams. In the future, the study proposes translating the causal loop diagrams to stock and flow diagrams to get the emerging model. The emerging model will contribute to the body of literature in the fields of the supply chain, ANT, and the livestock sector.
United Nation (2021). The sustainable development goals report 2021. United Nations Publications, New York.
Herrero, M., Grace, D., Njuki, J., Johnson, N., Enahoro, D., Silvestri, S., Rufino, M.C. (2013). The roles of livestock in developing countries. Animal 7(1), 3–18. doi: 10.1017/S1751731112001954.
Altieri, M.A. (2018). Agroecology: The science of sustainable agriculture, 2nd edn. CRC Press, Boca Raton, FL.
Manzvera, J., Mutandwa, E., Katema, T., Stack, J., Tirivanhu, D. (2023). Indigenous chicken market participation and smallholder farmers’ well-being outcomes in Chiredzi and Mwenezi Districts of Zimbabwe. Journal of Agriculture and Environment for International Development (JAEID) 117(1), 5–20. doi: 10.36253/jaeid-11997.
Wambua, S., Macharia, I., Mwenjeri, G. (2022). Challenges and opportunities in improved indigenous chicken production in Kenya. East African Agricultural and Forestry Journal 88(4), 180–189.
Bulama, Y.M., Bukar, U., Shettima, B.G., Maina, S. (2019). Analysis of chicken value chain in Maiduguri Metropolitan Council, Borno State, Nigeria. Nigerian Journal of Animal Science and Technology (NJAST) 2(3), 95–102.
Manjula, P., Wijayananda, H.I., Gajaweera, C., Lakmalie, D., Lee, S.H., Heon, J. (2018). A brief review on poultry sector and genetic resources in Sri Lanka. Journal of Animal Breeding and Genomics 2(3). doi: 10.12972/jabng.20180032.
Ton, G., Vellema, W., Desiere, S., Weituschat, S., D’Haese, M. (2018). Contract farming for improving smallholder incomes: What can we learn from effectiveness studies?. World Development 104, 46–64. doi: 10.1016/j.worlddev.2017.11.015.
Omondi, S.O. (2019). Small-scale poultry enterprises in Kenyan medium-sized cities. Journal of Agribusiness in Developing and Emerging Economies 9(3), 237–254. doi: 10.1108/JADEE-06-2018-0067.
Queenan, K., Alders, R., Maulaga, W., Lumbwe, H., Rukambile, E., Zulu, E., Bagnol, B., Rushton, J. (2016). An appraisal of the indigenous chicken market in Tanzania and Zambia. Are the markets ready for improved outputs from village production systems. Livestock Research for Rural Development 28(10).
Ayieko, D.M.O., Bett, E.K., Kabuage, L.W. (2014). An analysis of the efficiency of indigenous chicken marketing channels in Makueni County, Kenya. Journal of Agricultural Economics and Development 3(2), 26–34.
Bwalya, R., Kalinda, T. (2014). An analysis of the value chain for indigenous chickens in Zambia’s Lusaka and Central Provinces. Journal of Agricultural Studies 2(2), 32–51. doi: 10.5296/jas.v2i2.5918.
Aryemo, I.P., Akite, I., Kule, E.K., Kugonza, D.R., Okot, M.W., Mugonola, B. (2019). Drivers of commercialization: A case of indigenous chicken production in northern Uganda. African Journal of Science, Technology, Innovation and Development 11(6), 739–748. doi: 10.1080/20421338.2019.1573957.
Ndenga, C., Bett, E.K., Kabuage, L.W. (2017). Consumers’ preference attributes for indigenous chicken in Kenya. Journal of Agricultural Economics and Development 6(1), 1–11.
Simon, G.K., Margaret, N., Bett, H.K. (2015). Determinants of farmer participation in collective marketing and intensity of participation in indigenous chicken markets in Western Kenya. IOSR Journal of Agriculture and Veterinary Science 8(10), 98–105. doi: 10.9790/2380-0810298105.
Alhaddi, H. (2015). Triple bottom line and sustainability: A literature review. Business and Management Studies 1(2), 6–10. doi: 10.11114/bms.v1i2.752.
Bals, L., Tate, W.L. (2018). Sustainable supply chain design in social businesses: Advancing the Theory of Supply Chain. Journal of Business Logistics 39(1), 57–79. doi: 10.1111/jbl.12172.
Ndenga, C., Kabuage, L.W., Bett, E.K. (2018). Economic analysis of consumer demand for indigenous chicken eggs in Kenya. Journal of Economics and Sustainable Development 9(17), 56–61.
Flynn, B.B., Huo, B., Zhao, X. (2010). The impact of supply chain integration on performance: A contingency and configuration approach. Journal of Operations Management, 28(1), 58–71. doi: 10.1016/j.jom.2009.06.001.
Aggrey, G.A.B., Kusi, L.Y., Afum, E., Osei-Ahenkan, V.Y., Norman, C., Boateng, K.B., Owusu, J.A. (2022). Firm performance implications of supply chain integration, agility and innovation in agri-businesses: Evidence from an emergent economy. Journal of Agribusiness in Developing and Emerging Economies 12(2), 320–341. doi: 10.1108/JADEE-03-2021-0078.
Hald, K.S., Spring, M. (2023). Actor-network theory: A novel approach to supply chain management theory development. Journal of Supply Chain Management 59(2), 87–105. doi: 10.1111/jscm.12296.
Mason, K., Kjellberg, H., Hagberg, J. (eds.) (2018). Marketing performativity: Theories, practices and devices. Routledge, Milton Park.
Abbasi, I.A., Ashari, H., Yusuf, I. (2023). System dynamics modelling: Integrating empty fruit bunch biomass logistics to reduce GHG emissions. Resources 12(4), 53. doi: 10.3390/resources12040053.
Sterman, J.D. (1989). Modeling managerial behavior: Misperceptions of feedback in a dynamic decision making experiment. Management Science 32(1), 321–339. doi: 10.1287/mnsc.35.3.321.
Lumbandi, C., Lwasa, S., Kugonza, D., Brian, B.M., Nadiope, G., Okot, M.W. (2019). Analysis of indigenous chicken value chain in Uganda. African Journal of Rural Development 3(3), 895–912.
Aiyedun, J.O., Oludairo, O.O. (2016). An overview of the health and management challenges of rural poultry stock in North Central Nigeria. Journal of Advanced Veterinary and Animal Research 3(1), 79–83. doi: 10.5455/javar.2016.c127.
Okeno, T.O., Kahi, A.K., Peters, K.J.: (2012), Characterization of indigenous chicken production systems in Kenya. Tropical Animal Health and Production 44, 601–608 doi: 10.1007/s11250-011-9942-x.
Alemayehu, T., Bruno, J.E., Getachew, F., Dessie, T. (2018). Socio-economic, marketing and gender aspects of village chicken production in the tropics: A review of literature. International Livestock Research Institute, Kenya. doi: 10.3390/su142315735.
Hailemichael, A., Gebremedhin, B., Gizaw, S., Tegegne, A. (2016). Analysis of village poultry value chain in Ethiopia: Implications for action research and development. International Livestock Research Institute, Nairobi, Kenya.
Lotesiro, J.E., King’ori, A.M., Bebe, B.O. (2017). Comparative assessment of livelihood roles of indigenous chicken in pastoral and agricultural households of Kenya. Livestock Research for Rural Development 29(12).
Abbasi, I.A., Ashari, H., Ariffin, A.S., Yusuf, I.: (2023). Farm to fork: Indigen ous Chicken value chain modelling using system dynamics approach. Sustainability 15(2), 1402. doi: 10.3390/su15021402.
Nanyeenya, W.N., Kabirizi, J., Taabu, L., Kasadha, M., Omaria, R. (2018). Animal feeds legislation: Chicken value chain actors practices and predicaments in Uganda. African Journal of Agricultural Research 13(2), 67–76 doi: 10.5897/AJAR2014.9150.
Çal??kan, K., Callon, M. (2009). Economization, part 1: Shifting attention from the economy towards processes of economization. Economy and Society 38(3), 369–398. doi: 10.1080/03085140903020580.
Abboubi, M. El, Pinnington, A.H., Clegg, S.R., Nicolopoulou, K. (2022). Involving, countering, and overlooking stakeholder networks in soft regulation: Case study of a small-to-medium-sized enterprise’s implementation of SA8000. Business & Society 61(6), 1594–1630. doi: 10.1177/00076503211017508.
Díaz Andrade, A., Urquhart, C. (2010). The affordances of actor network theory in ICT for development research. Information Technology & People 23(4), 52–374 doi: 10.1108/09593841011087806.
Romestant, F. (2020). Sustainability agencing: The involvement of stakeholder networks in megaprojects. Industrial Marketing Management 89, 535–549. doi: 10.1016/j.indmarman.2019.09.005.
Law, J.: (2009). Actor network theory and material semiotics. In: Turner, B.S. (ed.). The new Blackwell companion to social theory, 3, pp. 141–158. John Wiley & Sons, Hoboken, NJ
Williams-Jones, B., Graham, J.E. (2003). Actor-network theory: A tool to support ethical analysis of commercial genetic testing. New Genetics and Society 22(3), 271–296. doi: 10.1080/1463677032000147225.
Wernick, P., Hall, T., Nehaniv, C.L. (2008). Software evolutionary dynamics modelled as the activity of an actor-network. IET Software 2(24), 321–336. doi: 10.1049/iet-sen:20070093.
Kortzfleisch, G., Gupta, G. (1987). A system dynamics model for evaluating investment strategies for agriculture development. Computer Science and Systems Analysis Technical Reports No. MU-SEAS-CSA-1987-003, Miami University.
Oliva, F., Revetria, R. (2008). A system dynamic model to support cold chain management in food supply chain. In: Mastorakis, N.E., Poulos, M., Mladenov, V., Bojkovic, Z., Simian, D., Kartalopoulos, S., Varonides, A., Uopainsky, B.: A system dynamics approach for examining mechanisms and pathways of food supply vulnerability. Journal of Environmental Studies and Sciences 5, 321–336 doi: 10.1007/s13412-015-0289-x.
Guma, I.P., Rwashana, A.S., Oyo, B.. (2022). Food security indicators for subsistence farmers sustainability: A system dynamics approach. In: Information Resources Management Association (ed.). Research anthology on strategies for achieving agricultural sustainability, 413–435. IGI Global, Hershey, PA doi: 10.4018/978-1-6684-5352-0.ch023.
Minegishi, S., Thiel, D. (2000). System dynamics modeling and simulation of a particular food supply chain. Simulation Practice and Theory 8(5), 321–339 doi: 10.1016/S0928-4869(00)00026-4.
Le Hoa Vo, T., Thiel, D. (2011). Economic simulation of a poultry supply chain facing a sanitary crisis. British Food Journal 113(8), 1011–1030. doi: 10.1108/00070701111153760.
Shamsuddoha, M. (2014). Integrated supply chain model for sustainable poultry production in Bangladesh: A system dynamics approach, Doctoral thesis, Curtin University.
Ariffin, A. S., Abbasi, I. A., Hanafi, A. G., Sin, M. A. M., & Hashom, H. (2024). Forging Futures: An Emerging Paradigm for Indigenous Chicken Supply Chain with Actor Network Theory and System Dynamics. International Journal of Academic Research in Business and Social Sciences, 14(8), 187–200.
Copyright: © 2024 The Author(s)
Published by Knowledge Words Publications (www.kwpublications.com)
This article is published under the Creative Commons Attribution (CC BY 4.0) license. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at: http://creativecommons.org/licences/by/4.0/legalcode
