Social entrepreneurship has garnered significant attention in recent years, bolstered by government support and its positive impact on society. In Malaysia, the government has emphasized the growth of this sector through the Malaysia Social Entrepreneurship Blueprint 2030, aiming to create a robust social entrepreneurship ecosystem. However, participation remains low, with only 0.8% of MSMEs classified as social enterprises. This paper investigates the factors influencing Generation Z's intention to engage in social entrepreneurship in Malaysia. Given their unique characteristics and significant interest in entrepreneurship, Generation Z represents a critical cohort for future social enterprises. The study employs a quantitative approach, surveying 154 undergraduate students from Klang Valley, analysing six variables: Social Vision, Social Proactiveness, Social Innovativeness, Risk Taking Motive, Financial Literacy, and Social Entrepreneurial Attitude. Results indicate that Financial Literacy and Social Innovativeness are highly regarded among Generation Z, while Risk Taking Motive and Social Entrepreneurial Attitude significantly influence their intention to pursue social entrepreneurship. The findings contribute to understanding the behavioural intentions of Malaysian Generation Z towards social entrepreneurship, providing insights for policymakers and educators to foster a supportive environment for future social entrepreneurs.
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