To enhance the level of product innovativeness in various countries, one solution that can be taken is to apply strategic ambidexterity, since strategic ambidexterity is important for enhancing product innovativeness due to limited resources ,the dynamic nature of markets and the need to balance exploration and exploitation activities, by simultaneously focusing on both incremental improvements to existing products and exploring new opportunities, capabilities, and resources to produce new products , SMEs can adapt to changing customer preferences and technological advancements effectively and enhance the level of product innovativeness this article reviews previously published research which linked strategic ambidexterity to product innovativeness. The steps of this review include searching, screening, evaluating, and synthesizing. According to the findings of this review, this study fills the gap in the literature by absorbing and integrating variables from various theoretical frameworks.
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