This study is a quantitative analysis of the social media influence on academic performance of Universiti Teknologi MARA (UiTM) Negeri Sembilan branch Seremban Campus students. This study is intended to look up whether there is an association between social media usage on academic purposes and students’ academic performance. Other than that, the researcher wanted to investigate the factors that affect the academic performance of students. To measure the main factors that influence academic performance, 374 students from three faculties were sampled through an online survey using a simple random sampling technique for this study. The main objectives of this study was solved using Multiple Linear Regression(MLR) and Chi-Square Test of Independence analysis. The results show that the use of social media on academic purposes has an association on the academic performance of the students in Universiti Teknologi Mara Negeri Sembilan Branch Seremban campus. The study also discovered that students who spent more time on social media and constantly checking on the notifications tend to have lower CGPA.
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(Hajazi et al., 2024)
Hajazi, N. A. N. binti, Ahmadishah, Q. I. binti, & Othman, J. (2024). Social Media Influence on Academic Performance among University Students. International Journal of Academic Research in Business and Social Sciences, 14(7), 1732–1737.
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