Centered on Beijing, Shanghai, and Guangzhou in China, this study explores the application of light and shadow semiotics in contemporary visual art and the ways they connect audiences through sensory relationships. This study takes a hybrid approach, exploring how light and shadow can convey their creative intent and sensory experience.In particular, through the investigation of sensory experience and collection of academic records in interactive media art, qualitative data are collected through the content analysis of artists' works and interviews with their creative intentions, and the analysis is carried out by questionnaire survey and case study, providing sensory experience and creative ideas for the contemporary young generation of art creators. Qualitative data are collected through surveys and interviews with artists and audiences to assess the effectiveness of these learning cases and the long-term development of interactive media art with light and shadow. Based on Peirce's semiotic theory and Gibson's direct perception theory, this study provides a systematic understanding of the interactive media art of light and shadow for artists and the sensory aspects of viewers. The research results are intended to make an important contribution to the broadening dimension, dissemination and popularization of contemporary light and shadow art.
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(WenXue & Ghazali, 2024)
WenXue, H., & Ghazali, M. M. bin M. (2024). The Semiotics of Light and Shadows Reflected in Contemporary Visual Arts to Connect Viewers with a Sensory Relationship. International Journal of Academic Research in Business and Social Sciences, 14(7), 1648–1656.
Copyright: © 2024 The Author(s)
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