Many studies reveal that the level of Malaysian consumer empowerment is moderate. It is not surprising then that cases of online fraud and misconduct involving the rights of sellers and consumers are getting higher. Therefore, the Ministry of Domestic Trade, Co-operatives and Consumerism (KPDNKK) intends to increase the Index of Consumer Empowerment (CEI). With empowered consumers, it is hoped that the number of social crime cases involving sellers and consumers can be reduced. Thus, the objectives of this study were to identify the level of awareness towards consumer empowerment and to determine the relationship between empowerment domains (Financial Literacy, Purchasing Decision, and Redress) and consumer empowerment. Using a quantitative approach, the sample of this study consisted of 594 respondents from Malaysia including Sabah and Sarawak states. Descriptive analysis and Inferential analysis were conducted to obtain the results. It was found that the level of Malaysians’ awareness of consumer empowerment was high at 3.394 and each domain had a strong relationship with consumer empowerment.
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