This paper focuses on the subject of Suzhou double-sided embroidery and how this folk art can be passed on and promoted in the twenty-first century by applying it to informal clothing. Otherwise, this craft technique may be on the verge of disappearance as the result of modernization and changing consumer inclinations, but trend-focused clothing designs are an effective way to breathe new life into this type of craft. In this study, TAM and TII are employed to facilitate a discussion of the traditional embroidery in modern clothing. They envisage the continued economic feasibility of Suzhou embroidery, changed perception and a sustainable fashion system. Incorporating tradition with the contemporary world accordingly, the research presents new approaches to how to sustain this old art in the competitive environment of contemporary society.
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(Ying, 2024)
Ying, Z. (2024). Preserving China’s Heritage: Suzhou Double-Sided Embroidery on Casualwear. International Journal of Academic Research in Business and Social Sciences, 14(7), 579–588.
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