The study aimed to investigate the impact of implementing strategic management in five-star hotels in Jordan. This was done through environmental scanning and analysis, strategy formulation, strategy implementation, evaluation, and control of the entrepreneurial direction. The study used a descriptive and analytical approach to measure the impact of strategic management on entrepreneurial orientation and an analytical method to measure the relationship between the dimensions of the two variables. The study targeted five-star hotels in Jordan, and a representative sample of 230 respondents, including general managers, quality and operations, human resources, and others relevant to strategic planning and implementation, was selected according to the sampling table and concluded that there is a positive and strong effect between strategic management and entrepreneurial orientation, as well as a positive effect of the sub-variables represented by environmental analysis, formulation, application, and then strategic evaluation and control on entrepreneurial orientation. The study contributes to the scientific library by enriching the scarce literature on this topic. It also provides practical contributions and important recommendations to the hotels included in the study. Furthermore, the study recommended further research on strategic planning and entrepreneurial orientation.
Ali, A. S., & Emam, M. (2022). The Moderator Role of Organizational Agility in the Relationship Between Talent Management and Organizational Ambidexterity in Egyptian Tourism Companies. Journal of Association of Arab Universities for Tourism and Hospitality, 22(2), 272-291.
Al-Hawamdeh, M., & Al-Khashali, S. (2022). Knowledge Management and its Impact on Organizational Ambidexterity in Jordanian Insurance Companies. Jerash for Research and Studies, 23(2), 5039-5064.
Al-Kandari, Y. (2019). The Impact of Strategic Management on Employee's Performance: The Mediating Role of Change Management (A Field Study in Government Bodies and Ministries in the State of Kuwait. [Unpublished PhD thesis], World Islamic Sciences University.
Al-Mahmadi, A., & Alqurashi, S. (2022). The Role of Knowledge Management in Achieving Organizational Ambidexterity: A Field Study on the General Directorate of Education in Jeddah. Journal of Economic Administrative and Legal Sciences, 6(14), 1-21.
Alzuod, M. A., & Dalain, F. N. (2022). The Impact of Entrepreneurial Orientation on Innovative Performance in Jordanian SMEs During the Covid-19 Pandemic. In The Implementation of Smart Technologies for Business Success and Sustainability: During COVID-19 Crises in Developing Countries (pp. 159-169). Cham: Springer International Publishing.?
Aref, M. (2019). The Role of Entrepreneurial Orientation in Achieving Strategic Flexibility for the Egyptian Pharmaceutical Sector: A Comparative Field Study. Journal of Financial and Business Research, (3) 107-151.
Benzaghta, M. A., Elwalda, A., Mousa, M. M., Erkan, I., & Rahman, M. (2021). SWOT analysis applications: An integrative literature review. Journal of Global Business Insights, 6(1), 54-72.?
Iqbal, S., Moleiro Martins, J., Nuno Mata, M., Naz, S., Akhtar, S., & Abreu, A. (2021). Linking entrepreneurial orientation with innovation performance in SMEs; the role of organizational commitment and transformational leadership using smart PLS-SEM. Sustainability, 13(8), 4361.?
Köseoglu, M. A., Altin, M., Chan, E., & Aladag, O. F. (2020). What are the key success factors for strategy formulation and implementation? Perspectives of managers in the hotel industry. International Journal of Hospitality Management, 89, 102574.?
Kurpiela, S., & Teuteberg, F. (2022). Strategic planning of product-service systems: A systematic literature review. Journal of Cleaner Production, 338, 130528.?
Okangi, F. P. (2019). The impacts of entrepreneurial orientation on the profitability growth of construction firms in Tanzania. Journal of Global Entrepreneurship Research, 9(1), 14.?
Salah, A. (2019), The Role of Entrepreneurial Orientation as a Tool for Zain Iraq Mobile Communications Company. Anbar University Journal of Economic and Administrative Sciences, 11(24), 235.
Sanches, F. E. F., Souza Junior, M. A. A. D., Massaro Junior, F. R., Povedano, R., & Gaio, L. E. (2023). Developing a method for incorporating sustainability into the strategic planning of higher education institutions. International Journal of Sustainability in Higher Education, 24(4), 812-839.?
Su, Z. (2020). Institutional environment for entrepreneurship, strategic flexibility, and entrepreneurial orientation. IEEE Transactions on Engineering Management, 69(4), 1000-1010.?
Sulistyo, H., & Ayuni, S. (2020). Competitive advantages of SMEs: The roles of innovation capability, entrepreneurial orientation, and social capital. Contaduría Yadministración, 65(1), 156
Zari?, M., Arsovski, S., Markoski, B., Vasiljevi?, P., & Prem?evski, V. (2023). An Approach to the Semantic Representation of the Local Government Strategic Planning Process: Ontology-Driven Simulation Method for Assessing Economic Impacts. Applied Sciences, 13(3), 1258.?
(Al-Aqrabawi, 2024)
Al-Aqrabawi, R. (2024). The Impact of Strategic Management Application on Entrepreneurial Orientation in Five-Star Hotels in Jordan. International Journal of Academic Research in Business and Social Sciences, 14(6), 1390–1399.
Copyright: © 2024 The Author(s)
Published by Knowledge Words Publications (www.kwpublications.com)
This article is published under the Creative Commons Attribution (CC BY 4.0) license. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at: http://creativecommons.org/licences/by/4.0/legalcode
