Two main concepts, viable supply chain management (VSCM) and business sustainability, are the subject of this study. Top management support, integration and partnership, digital technologies, information sharing, and customer focus are the five dimensions used to measure VSCM. This study's objective is to create and verify the Viable Supply Chain Management (VSCM) model for manufacturing companies in Malaysia during the COVID-19 pandemic. 197 respondents from Malaysian manufacturing companies were surveyed using a quantitative approach. Using SmartPLS analysis, all surveys are examined. The PLS-SEM analysis of the measurement model revealed that the composite reliability (CR) values obtained for each construct ranged from 0.887 to 0.966, with the economic performance contributing the greatest CR value (0.966) and top management support scoring the lowest (0.887). The implication of this study is to strengthen the viability and reliability of viable supply chain management and contribute further to the COVID-19 outbreak's impact on company sustainability. Moreover, a successful supply chain model would guarantee that manufacturers are compelled to respond swiftly to safeguard and support their employees and maintain operations that are critical lifelines for consumers and communities.
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In-Text Citation: (Zahari & Zakuan, 2022)
To Cite this Article: Zahari, M. K., & Zakuan, N. (2022). Viable Supply Chain Management Model Towards Company Sustainability During COVID-19 Pandemic: A Measurement Model Analysis. International Journal of Academic Research in Business and Social Sciences, 12(12), 2688– 2698.
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