Halal awareness, in essence, refers to a Muslim's knowledge of the term "halal," his or her comprehension of the halal process, and their perspective on the significance of consuming halal foods or other products. This study was carried out to investigate the undergraduates’ knowledge and attitude about halal concept, as well as their awareness of halal certification in consuming halal products. It also aims to compare the undergraduates’ knowledge, attitude, and level of awareness of the halal certification between both genders, secondary school academic background (Islamic religious and non-religious schools) and age. The online questionnaire was distributed via WhatsApp and administered through a Google Form. The Statistical Package for Social Science (SPSS) software, Version 26, was used to process and analyse the data. The study found that a high level of halal awareness among Muslim undergraduates was a result of high knowledge, a positive attitude, and an appreciation of the significance of halal certification. However, one intriguing finding regarding the respondents' misinterpretations of the term "pork-free" needs to be addressed. In addition, no statistically significant differences in halal awareness were discovered when gender, age, or secondary education (Islamic religious school vs. non-religious school) were taken into consideration.
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In-Text Citation: (Musa & Hashim, 2022)
To Cite this Article: Musa, M. K., & Hashim, M. Z. (2022). Halal Awareness among Muslim Undergraduates at a Malaysian University. International Journal of Academic Research in Business and Social Sciences, 12(12), 2546– 2556.
Copyright: © 2022 The Author(s)
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