This study was conducted to investigate the influence of corporate social responsibility (CSR) on consumer purchasing behaviour. The method of systematic sampling was used, and a total of 150 students participated as respondents. A five-point Likert scale were utilised to measure the independent variables (economic responsibility, legal responsibility, ethical responsibility and philanthropic responsibility) and dependent variable (consumer purchasing behaviour) respectively. The data were collected by using online self-administered questionnaires. The Pearson correlation coefficient results indicated that economic responsibility, legal responsibility, ethical responsibility and philanthropic responsibility were significantly and positively correlated to the consumer purchasing behaviour. In addition, the results of Multiple Linear Regression showed that the four the independent variables could explain 42.0% of consumer purchasing behaviour, with ethical responsibility having the greatest influence on consumer purchasing behaviour. The findings of this study could aid consumers and businesses in comprehending the impact of corporate social responsibility on consumer purchasing behaviour.
Abdeen, A., Rajah, E., and Gaur, S. S. (2016). Consumers’ beliefs about firm’s CSR initiatives and their purchase behaviour. Marketing Intelligence & Planning, 34(1), 2-18.
Ali, W., Frynas, G., & Mahmood, Z. (2017). Determinants of corporate social responsibility (CSR) disclosure in developed and developing countries: A literature review. Corporate Social Responsibility and Environmental Management, 24(2), 273-294.
Anupama, R., & Jayanthi, V. (2019). CSR of FMCG’s & its impact on consumer's buying behaviour– a gender based preferential analysis. Journal of Emerging Technologies and Innovative Research ,6(1), 18-24.
APEC. (2005). Corporate social responsibility in the APEC region: current status and implications. Report No. 981-05-4987-3, Singapore. Retrieved from https://www.apec.org/docs/default-source/Publications/2005/12/Corporate-Social-Responsiblity-in-the-APEC-Region-Current-Status-and-Implications-December-2005/05_hrd_CSR_summary.pdf
Auld, G., Bernstein, S., and Cashore, B. (2008). The new corporate social responsibility. The Annual Review of Environmental and Resources, 33(1), 413-435.
Aupperle, K., Carroll, A., & Hatfield, J. (1985). An empirical examination of the relationship between corporate social responsibility and profitability. Academy of Management Journal, 28, 446-463.
Baden, D. (2016). A reconstruction of Carroll’s pyramid of corporate social responsibility for the 21st century. International Journal of Corporate Social Responsibility, 1(1), 8.
Becker-Olsen, K. L., Cudmore, B. A., & Hill, R. P. (2006). The impact of perceived corporate social responsibility on consumer behaviour. Journal of Business Research, 59(1), 46-53.
Bolton, L. E., & Mattila, A. S. (2015). How does corporate social responsibility affect consumer response to service failure in buyer-seller relationship? Journal of Retailing, 91(1), 140-153.
Carroll, A. B. (1979). A three dimensional conceptual model of corporate performance. Academy of Management Review, 4(4), 497-505.
Carroll, A. B. (1991). The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders. Business Horizons, 34(4), 39-48.
Carroll, A. B. (1999). Corporate social responsibility: Evolution of a definitional construct. Business and Society, 38(3), 268-295.
Carroll, A. B. (2016). Carroll’s pyramid of CSR: taking another look. International Journal of Corporate Social Responsibility, 1(3), 1-8.
Carroll, A. B., & Shabana, K. M. (2010). The business case for corporate social responsibility: a review of concepts, research and practice. International Journal of Management Reviews, 12(1), 85–105.
Chan, T. J., & Saad, S. (2019). Predictors of consumers’ purchase intention through Triple Bottom Line corporate social responsibility practices: A study of the branded coffee retailing industry. Journal of Arts and Social Sciences, 3(1), 47-59.
Chatterjee, B., & Mitra, N. (2017). CSR should contribute to the national agenda in emerging economies – the ‘Chatterjee Model’. International Journal of Corporate Social Responsibility, 2(1), 1-11.
Diddi, S., & Neihm, L. S. (2017). Exploring the role of values and norms towards consumers’ intentions to patronize retail apparel brands engaged in corporate social responsibility (CSR). Fashion and Textile, 4(5), 1-20.
Doh, J. P., & Guay, T. R. (2006). Corporate social responsibility, public policy, and NGO activism in Europe and the United States: An institutional stakeholder perspective. Journal of Management Studies 43(1), 47–73.
Dusuki, A. W., & Yusof, M. T. F. M. T. (2008). The pyramid of corporate social responsibility model: Empirical evidence from Malaysian stakeholders perspectives. Malaysian Accounting Review, 7(2), 29-54.
Eshra, N., & Beshir, N. (2017). Impact of corporate social responsibility on consumer buying behavior in Egypt. World Review of Business Research, 7(1), 32-44.
Fadun, S. O. (2014). Corporate social responsibility (CSR) practices and stakeholders expectations: The Nigerian perspective. Research in Business and Management, 1(2), 13-31.
Ghosh, S. (2014). A Study of the participation of the private sector companies of India in corporate social responsibility activities through conjoint analysis. Vision, 18(2), 91–108.
Gosselt, F. J., Rompay, T., & Haske, L. (2019). Won’t get fooled again: the effects of internal and external csr eco-labeling. Journal of Business Ethics, 155(2), 413.
Green, T., & Peloza, J. (2011). How does corporate social responsibility create value for consumers? Journal of Consumer Marketing, 28(1), 48-56.
Hair, J. F., Celsi, M. W., Page, M. J., Money, A. H., & Samouel, P. (2011). Essentials of business research methods (2nd ed.). M E Sharpe Inc.
Hasan, I., Kobeissi, N., Liu, L., & Wang, H. (2018). Corporate social responsibility and firm financial performance: The mediating role of productivity. Journal of Business Ethics, 149(3). 671-688.
Hermawan, M. S., & Mulyawan, S. G. (2014). Profitability and corporate social responsibility: An analysis of Indonesia’s listed company. Asia Pacific Journal of Accounting and Finance, 3(1), 15-31.
Islam, T., Islam, R., Pitafi, A.H., Xiaobei, L., Rehmani, M., Irfan, M., & Mubarak, M.S. (2021). The impact of corporate social responsibility on customer loyalty: The mediating role of corporation reputation, customer satisfaction, and trust. Sustainable Production and Consumption, 25, 123-135.
Jin, M., Tang, R., Ji, Y., Liu, F., Gao, L., & Huisingh, D. (2017). Impact of advanced manufacturing on sustainability: An overview of the special volume on advanced manufacturing for sustainability and low fossil carbon emissions. Journal of Cleaner Production, 161, 69-74.
Kuzbik, P. (2016). Spo?eczna odpowiedzialno?? w przestrzeni organizacyjnej klubu pi?kar-skiego. Lodz: Wydawnictwo SIZ.
Lu, J., Ren, L., Zhang, C., Rong, D., Ahmed, R. R., & Streimikis, J. (2020). Modified Carroll’s pyramid of corporate social responsibility to enhance organizational performance of SMEs industry. Journal of Cleaner Production, 271, 122456.
Manuere, F., Viriri, P., & Chufama, M. (2021). The effect of corporate social responsibility programmes on consumer buying behaviour in the telecommunication industry in Zimbabwe. International Journal of Research in Commerce and Management Studies, 3(2), 24-37.
Marek, A. (2018). Corporate social responsibility in FC Barcelona as Carroll’s CSR pyramid in practice. Annales. Ethics in Economic Life, 21(7), 153-165.
Mohr, L. A., Webb, D. J., & Harris, K. E. (2001). Do consumers expect companies to be socially responsible? The impact of corporate social responsibility on buying behaviour. Journal of Consumer Affairs, 35(1), 45-72.
Masoud, N. (2017). How to win the battle of ideas in corporate social responsibility: The international pyramid model of CSR. International Journal of Corporate Social Responsibility, 2(1), 4.
Min, C. M., Yeow, J. A., & Cheak, A. (2012). A study of the effect of corporate social responsibility (CSR) towards consumer buying behaviour. Paper presented at International Conference of Management, Economics and Finance.
Oberseder, M., Schlegelmilch, B. B., & Gruber, V. (2011). Why don’t consumers care about CSR?: A qualitative study exploring the role of CSR in consumption decisions. Journal of Business Ethics, 104(4), 449-460.
Onlaor, W., & Rotchanakitumnuai, S. (2010). Enhancing customer loyalty towards corporate social responsibility of Thai mobile service providers. World Academy Of Science, Engineering And Technology, 1574-1578.
Pisani, N., Kourula, A., Kolk, A., & Meijer, R. (2017). How global is international CSR research? Insights and recommendations from a systematic review. Journal of World Business, 52(5), 591-614.
Roscoe, J. T. (1975). Fundamental research statistics for the behavioral sciences. (2nd) Holt Rinehart and Winston.
Safi, A., & Ramay, M. I. (2013). Corporate social responsibility and consumer behavior: A business and economic research study from Pakistan. Information Management and Business Review, 5(4), 194-202S.
Sameer, I. (2021). Impact of corporate social responsibility on organization’s financial performance: evidence from Maldives public limited companies. Future Business Journal, 7(29), 1-21.
Sen, S., & Bhattacharya, C.B. (2001). Does doing good always lead to doing better? Consumer reactions to corporate social responsibility. Journal of Marketing Research, 38(2), 225-243.
Sharma, S. K., & Shravani. (2013). Relationship of corporate social responsibility with consumer buying behavior: an Indian perspective. The Romanian Economic Journal, 50, 101-130.
Talonen, A., Jussila, L., Tuominen, P., & Ruuskanen, O. P. (2021). Refining the economic dimension of Carroll's CSR pyramid by taking organization form into account. Electronic Journal of Business Ethics and Organization Studies, 26(1), 17-29.
Tan, G., & Komaran, R. (2006). Perceptions of corporate social responsibility: An empirical study in Singapore. Paper presented at the Thirteenth Annual International Conference on Advances in Management, Singapore.
Teh, B. H., Ong, T. S., Pang, L. T., Muhammad, H., & Ong, T. C. (2019). The influence of corporate social responsibility (CSR) activities on consumers’ purchasing behavior. Jurnal Pengurusan, 56, 59-71.
Tian, Z., Wang, R., & Yang, W. (2011). Consumer responses to corporate social responsibility (CSR) in China. Journal of Business Ethics, 101, 197-212.
Thomas, B., & Tahir, N. S. (2019). The effect of corporate social responsibility towards consumer buying behaviour: A study among universities students. Journal of International Business, Economics and Entrepreneurship, 4(2), 8-18.
Vahdati, H., Mousavi, N., & Tajik, Z. (2015). The study of consumer perception on corporate social responsibility towards consumers attitude and purchase behavior. Asian Economic And Financial Review, 5(5), 831-845.
Visser, W. (2008). Corporate social responsibility in developing countries. In Crane, A., McWilliams, D., Moon, J. & Siegel, D. (Eds.) The Oxford handbook of corporate social responsibility (pp. 473-479). Oxford University Press.
Visser, W. (2006). Revisiting Carroll's CSR pyramid: an African perspective. In Pedersen, E.R. & Huniche, M. (Eds.) Corporate citizenship in developing countries. (pp. 29-56). Copenhagen Business School Press.
Yeo, A. C.-M., Lee, S. X.-M., & Carter, S. (2018). The influence of an organisation’s adopted corporate social responsibility constructs on consumers’ intended buying behaviour: A Malaysian perspective. Social Responsibility Journal, 14(3), 448-468.
Weinzimmer, L., & Esken, C. A. (2016). Risky business: Taking a stand on social issues. Business Horizons, 59(3), 331-337.
Zapata-Ramos, M. L., & Kim, Y. (2018) Is the impact of CSR similar across borders? An exploratory study comparing young adults' perceptions of CSR between Puerto Rico and United States. Journal of Promotion Management, 24(1), 128-151. DOI: 10.1080/10496491.2017.1346538
Zukauskas, P., Vveinhardt, J., & Andriukaitiene, R. (2018). Corporate social responsibility as the organization’s commitment against stakeholders. In Zukauskas, P., Vveinhardt, J., & Andriukaitiene, R. (Eds.). Management culture and corporate social responsibility. IntechOpen.
In-Text Citation: (Min & Arif, 2022)
To Cite this Article: Min, Y. Q., & Arif, A. M. M. (2022). The Influence of Corporate Social Responsibility on Consumer Purchasing Behaviour. International Journal of Academic Research in Business and Social Sciences, 12(12), 2220– 2233.
Copyright: © 2022 The Author(s)
Published by HRMARS (www.hrmars.com)
This article is published under the Creative Commons Attribution (CC BY 4.0) license. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at: http://creativecommons.org/licences/by/4.0/legalcode