The theory of planned behavior has been widely used in several behavioral fields of research and has been proven to have good behavioral explanatory power. In order to investigate the current status and development of the theory of planned behavior, this paper sort to find out its trends in the past 10 years. This study is based on 7437 theoretical literatures on the theory of planned behavior from 2012 to 2022 collected in the core collection of the Web of Science (WOS) database and uses CiteSpace’s bibliometric visualization software to study the number of articles, countries /regions, and authors of the collected data whereby to summarize the research based on the theory of planned behavior. Keyword co-occurrence, burst analysis, literature co-citation, and timeline map were used to analyze the research hotspots and frontier trends in the field of theory of planned behavior. The results show that the research literature on the theory of planned behavior increases year by year from 2012 to 2022. The country with the highest number of publications is the United States, followed by China, but a core group of authors has not yet been formed. The main research hotspots are in the areas of health promotion and environmental behavior, business and consumer behavior, and analytical studies of the theory. Future research trends are in the area of business and consumer behavior, with a focus on green consumption and pro-environmental behavior. In summary, this study provides a bibliometric review of the research literature on the theory of planned behavior over the past 10 years. The areas of business and green consumption and pro-environmental behavior serve as research trends, and interested researchers can pay further attention to relevant research in this area. Overall, the analysis demonstrates that the theory of planned behavior is essential for understanding and predicting human behavior, which enables a vast array of applications.
Ajzen, I. (1985). From intentions to actions: A theory of planned behavior. In Action control (pp. 11-39). Springer, Berlin, Heidelberg.
Ajzen, I. (1991). The theory of planned behavior. Organizational behavior and human decision processes, 50(2), 179-211.
Ajzen, I. (2020). The theory of planned behavior: Frequently asked questions. Human Behavior and Emerging Technologies, 2(4), 314-324.
Botetzagias, I., Dima, A. F., & Malesios, C. (2015). Extending the theory of planned behavior in the context of recycling: The role of moral norms and of demographic predictors. Resources, conservation and recycling, 95, 58-67.
Chen, C. (2017). Science mapping: a systematic review of the literature. Journal of data and information science, 2(2), 1-40.
Chen, C., Hu, Z., Liu, S., & Tseng, H. (2012). Emerging trends in regenerative medicine: a scientometric analysis in CiteSpace. Expert opinion on biological therapy, 12(5), 593-608.
Chen, X., & Liu, Y. (2020). Visualization analysis of high-speed railway research based on CiteSpace. Transport Policy, 85, 1-17.
Conner, M., Godin, G., Sheeran, P., & Germain, M. (2013). Some feelings are more important: cognitive attitudes, affective attitudes, anticipated affect, and blood donation. Health Psychology, 32(3), 264.
Cooke, R., Dahdah, M., Norman, P., & French, D. P. (2016). How well does the theory of planned behaviour predict alcohol consumption? A systematic review and meta-analysis. Health psychology review, 10(2), 148-167.
Elliott, M. A., & Ainsworth, K. (2012). Predicting university undergraduates' binge-drinking behavior: A comparative test of the one-and two-component theories of planned behavior. Addictive behaviors, 37(1), 92-101.
Fishbein, M., & Ajzen, I. (2011). Predicting and changing behavior: The reasoned action approach. Psychology press.
Govindan, K., Zhuang, Y., & Chen, G. (2022). Analysis of factors influencing residents' waste sorting behavior: A case study of Shanghai. Journal of Cleaner Production, 349, 131126.
Hair, J. F., Jr., Hult, G. T. M., Ringle, C., & Sarstedt, M. (2016). A primer on partial least squares structural equation modeling (PLS-SEM). Sage Publications.
Hair Jr, J. F., Sarstedt, M., Ringle, C. M., & Gudergan, S. P. (2017). Advanced issues in partial least squares structural equation modeling. saGe publications.
Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European business review, 31(1), 2-24.
Hamilton, K., Cox, S., & White, K. M. (2012). Testing a model of physical activity among mothers and fathers of young children: Integrating self-determined motivation, planning, and the theory of planned behavior. Journal of Sport and Exercise Psychology, 34(1), 124-145.
Hamilton, K., Spinks, T., White, K. M., Kavanagh, D. J., & Walsh, A. M. (2016). A psychosocial analysis of parents' decisions for limiting their young child's screen time: An examination of attitudes, social norms and roles, and control perceptions. British Journal of Health Psychology, 21(2), 285-301.
Han, H., Meng, B., & Kim, W. (2017). Emerging bicycle tourism and the theory of planned behavior. Journal of Sustainable Tourism, 25(2), 292-309.
Hu, Y., Yu, Z., Cheng, X., Luo, Y., & Wen, C. (2020). A bibliometric analysis and visualization of medical data mining research. Medicine, 99(22).
Jalilvand, M. R., & Samiei, N. (2012). The impact of electronic word of mouth on a tourism destination choice: Testing the theory of planned behavior (TPB). Internet research.
Karimi, S., Biemans, H. J., Lans, T., Chizari, M., & Mulder, M. (2016). The impact of entrepreneurship education: A study of Iranian students' entrepreneurial intentions and opportunity identification. Journal of Small Business Management, 54(1), 187-209.
Karimi, S., Liobikien?, G., Saadi, H., & Sepahvand, F. (2021). The influence of media usage on iranian students’ pro-environmental behaviors: An application of the extended theory of planned behavior. Sustainability, 13(15), 8299.
Kiatkawsin, K., & Han, H. (2017). Young travelers' intention to behave pro-environmentally: Merging the value-belief-norm theory and the expectancy theory. Tourism Management, 59, 76-88.
Kline, R. B. (2015). Principles and practice of structural equation modeling. Guilford publications.
Lin, B., & Guan, C. (2021). Determinants of household food waste reduction intention in China: The role of perceived government control. Journal of Environmental Management, 299, 113577.
McEachan, R. R. C., Conner, M., Taylor, N. J., & Lawton, R. J. (2011). Prospective prediction of health-related behaviours with the theory of planned behaviour: A meta-analysis. Health psychology review, 5(2), 97-144.
Morren, M., & Grinstein, A. (2021). The cross-cultural challenges of integrating personal norms into the Theory of Planned Behavior: A meta-analytic structural equation modeling (MASEM) approach. Journal of Environmental Psychology, 75, 101593.
Munir, H., Jianfeng, C., and Ramzan, S. (2019), "Personality traits and theory of planned behavior comparison of entrepreneurial intentions between an emerging economy and a developing country", International Journal of Entrepreneurial Behavior & Research, Vol. 25 No. 3, pp. 554-580.
Nuttavuthisit, K., & Thøgersen, J. (2017). The importance of consumer trust for the emergence of a market for green products: The case of organic food. Journal of business ethics, 140(2), 323-337.
Paul, J., Modi, A., & Patel, J. (2016). Predicting green product consumption using theory of planned behavior and reasoned action. Journal of retailing and consumer services, 29, 123-134.
Russell, S. V., Young, C. W., Unsworth, K. L., & Robinson, C. (2017). Bringing habits and emotions into food waste behaviour. Resources, Conservation and Recycling, 125, 107-114.
Shiffrin, R. M., & Börner, K. (2004). Mapping knowledge domains. Proceedings of the National Academy of Sciences, 101(suppl_1), 5183-5185.
Sniehotta, F. F., Presseau, J., & Araujo-Soares, V. (2014). Time to retire the theory of planned behaviour. Health psychology review, 8(1), 1-7.
Steinmetz, H., Knappstein, M., Ajzen, I., Schmidt, P., & Kabst, R. (2016). How effective are behavior change interventions based on the theory of planned behavior? A three-level meta-analysis. Zeitschrift fur Psychologie, 224(3), 216.
Synnestvedt, M. B., Chen, C., & Holmes, J. H. (2005). CiteSpace II: visualization and knowledge discovery in bibliographic databases. In AMIA annual symposium proceedings (Vol. 2005, p. 724). American Medical Informatics Association.
Taufique, K. M. R., & Vaithianathan, S. (2018). A fresh look at understanding Green consumer behavior among young urban Indian consumers through the lens of Theory of Planned Behavior. Journal of cleaner production, 183, 46-55.
Wan, C., Shen, G. Q., & Choi, S. (2017). Experiential and instrumental attitudes: Interaction effect of attitude and subjective norm on recycling intention. Journal of Environmental Psychology, 50, 69-79.
Yadav, R., & Pathak, G. S. (2016). Young consumers' intention towards buying green products in a developing nation: Extending the theory of planned behavior. Journal of Cleaner Production, 135, 732-739.
Yadav, R., & Pathak, G. S. (2017). Determinants of consumers' green purchase behavior in a developing nation: Applying and extending the theory of planned behavior. Ecological economics, 134, 114-122.
Yuriev, A., Dahmen, M., Paille, P., Boiral, O., & Guillaumie, L. (2020). Pro-environmental behaviors through the lens of the theory of planned behavior: A scoping review. Resources, Conservation and Recycling, 155, 104660.
Zhou, W., Kou, A., Chen, J., & Ding, B. (2018). A retrospective analysis with bibliometric of energy security in 2000–2017. Energy reports, 4, 724-732.
In-Text Citation: (Ye et al., 2022)
To Cite this Article: Ye, C., Ma’rof, A. A., Abdullah, H., Hamsan, H. H., Zhang, L., & Wu, Q. (2022). Research status and Development trend of the Theory of Planned Behavior: A Visual Analysis Based between 2012-2022. International Journal of Academic Research in Business and Social Sciences, 12(12), 1219– 1237.
Copyright: © 2022 The Author(s)
Published by HRMARS (www.hrmars.com)
This article is published under the Creative Commons Attribution (CC BY 4.0) license. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at: http://creativecommons.org/licences/by/4.0/legalcode
