The evolution of social media over time has provided many benefits to the society. Social media plays an important role in the process of delivering diverse information to the public regardless of age, race and ethnicity. This study is a qualitative research that aims to analyze the perception of minorities regarding unity in Melaka. In addition, this study also aims to analyze the experience of using social media among minorities and to explore the views of the minorities with regard to the impact of social media on unity in Melaka. The results of this study generated three main themes related to unity, namely the activities of the Chetti community, the importance of preserving heritage and social media as a medium to promote unity. There are three sub- themes that have been derived through the first theme which includes religious ceremony and celebration activities, communal activities and the role of household clubs in relation to the program. Next, for the second theme, the results have derived only one sub-theme, which is the knowledge of the next generation related to minorities. The final result which is the third theme also obtains only one sub-theme which is social media providing exposure to community unity.
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In-Text Citation: (Suhaini et al., 2022)
To Cite this Article: Suhaini, N., Aziz, S., Yusof, F., Arifain, S. M. K., Sosial, F. M. F. S., & Saad, M. Z. M. (2022). Perception and Impact of Social Media on Unity among Minority Groups in Melaka. International Journal of Academic Research in Business and Social Sciences, 12(12), 1182– 1193.
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