Storytelling in museum exhibitions can draw visitors in and influence their minds. Digital storytelling (DST) enabled visitors to be involved in the characters' situations through the exhibition of personalised stories that combined personal experiences of historical events. Most research in digital storytelling has been limited to education, especially in Malaysia and the absence of cultural heritage focusing on museum exhibitions. This study aims to explore the significant and relationship of the usages of medium characteristics, benefits, and limitations of digital storytelling (DST) in cultural heritage as to develop a DST practical guideline for museum exhibitions. This study used a qualitative methodology with a contextual document analysis approach to explore the effectiveness of DST established by scholars. This study has highlighted the conceptual framework of DST guidelines that explain how DST attempts to engage exhibitions from curators' perspectives, hence facilitating the development of DST for museum exhibitions. The finding of this research is proposing the conceptual framework establishing a link between curators and DST to facilitate them while increasing visitors' engagement with the museum exhibits and it’s may benefit curators in commercialising the museum exhibition and attracting visitors to the museum's digital content.
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