The increasing use of social media (SM) in Malaysia is at high risk of addiction among the youth. Therefore, the objective of the study is (i) to investigate the challenges encountered by the Malaysia Government of social media issues among youth in Malaysia, (ii) to analyse the attitude and behavioural intention of social media usage among youth in Malaysia and (iii) to propose Non-hostile Social Media Usage Attitude and Behavioral Intention Model among Youth in Malaysia. The research methodology will adopt a quantitative method for data collection. To achieve the first objectives of the study, theoretical research will be conducted by collecting secondary data related to the Attitude Model, intention behaviour and current issues of social media use. Next, empirical studies are conducted to achieve the second objective by distributing a survey among 384 youth from five (5) research sites involving secondary public school in Malaysia. Data Objective 2 is analysed by using IBM SPSS and the results revealed the data of attitude (extracted from element in ABC model) and behavioral intention. Thus, the finding of the results is needed to come out with a comprehensive model as a guideline for harmonious social media usage and useful for future study towards developing a teaching and learning module for social media use and awareness campaign at school to ensure the students can use social media in the right way, good attitude and also can protect themselves to get involved in cybercrime.
Bernama. (2021). Internet access usage will increase to 91.7% in 2020. The Star Online. https://www.thestar.com.my/business/business-news/2021/04/13/internet-access-usage-increase-to-917-in-2020
Bologna, C. (2019). What’s the Deal with Generation Alpha?. Huffpost.
https://www.huffpost.com/entry/generation-alpha-after-gen-z_l_5d420ef4e4b0aca341181574
Chaiklin, H. (2011). Attitudes, Behavior, and Social Practice. The Journal of Sociology & Social Welfare, 38 (1), Article 3, 31-54.
Chebbi, P., Koong, K. S., Liu, L., & Rottman, R. (2020) Some Observations on Internet Addiction Disorder Research. Journal of Information Systems Education, 11(3), Article 3.
Davis, R. A. (2001). A cognitive-behavioural model of pathological Internet use. Computers in Human Behavior, 1 7(2), 187- 195. http://dx.doi.org/10.1016/S0747-5632(00)00041-8.
Hawkins, B. D. (2015). Here comes Generation Z: What makes them tick?. National Education Association. https://www.nea.org/advocating-for-change/new-from-nea/here-comes-generation-z-what-makes-them-tick
Huang, X. Q., Li, M. C., & Tao, R. (2010). Treatment of internet addiction. Current Psychiatry Reports, 12(5), 462 –470.
Kamel, H. (2019). Malaysians are addicted to the Internet. The Malaysian Reserve.https://themalaysianreserve.com/2019/09/26/malaysians-are-addicted-to-internet/
Katz, D. (1960). The Functional Approach to The Study of Attitude. Public Opinion. Quarterly, 24(Summer 1960), pp.163–204.
Khazaei, F., Khazaei, O., & Ghanbari-H, B. (2017). Positive psychology interventions for internet addiction treatment. Computers in Human Behavior, 72, 304 – 311. https://doi.org/10.1016/j.chb.2017.02.065
Latheef, F. Z. S., Shafana, M. S., & Mohamed, J. A. S. (2020). Involvement of School Students on Social Networks and impact on their studies performance. Journal of Information Systems & Information Technology (JISIT), 5(2), 19-25.
Levard, O., & Soulas, D. (2010). Facebook: Mes amis, mes amours...des emmerdes! Paris: Michalon Editions.
Mahadi, S. R. S., Jamaludin, N. N., Johari, R., & Fuad, I. N. F. M. (2016). The Impact of Social Media among Undergraduate Students: Attitude. Procedia-Social and Behavioral Sciences, 219 (2016) 472 – 479.
Ozkan, M., & Solmaz, B. (2015). Mobile Addiction of Generation Z and its Effects on Their Social Lifes. Procedia-Social and Behavioral Sciences, 205 (2015), 92 – 98.
Sannusi, S. N., Ibrahim, F., Shaari, A. H., & Subhi, N. (2019). Penggunaan Media Sosial dalam Kalangan Remaja B40 di sekitar Lembah Klang (The Use of Social Media Among B40 Adolescents in Klang Valley). Jurnal Komunikasi: Malaysian Journal of Communication, 35(4), 101–118. https://doi.org/10.17576/jkmjc-2019-3504-07
Suissa, A. J. (2015). Cyber addictions: toward a psychosocial perspective. Addictive Behaviors, 43(2015), 28¬3 2.
Tartari, E., Tartari, A., & Beshiri, D. (2019). The Involvement of Students in Social Network Sites Affects Their Learning. International Journal of Emerging Technologies in Learning (iJET), 14(13), 33. https://doi.org/10.3991/ijet.v14i13.10453
Akram, W., & Kumar, R. (2017). A Study on Positive and Negative Effects of Social Media on Society. International Journal of Computer Sciences and Engineering, 5(10), 351-354. https://doi.org/10.26438/ijcse/v5i10.351354
Wikimedia Commons. (2022). File: Generation timeline.svg.
https://commons.wikimedia.org/w/index.php?title=File:Generation_timeline.svg&oldid=621475375
Yao, M. Z., & Zhong, Z. J. (2014). Loneliness, social contacts and internet addiction: A cross-lagged panel study. Computers in Human Behavior, 30, 164–170.
Young, K. S. (2004). Internet addiction a new clinical phenomenon and its consequences. American Behavioral Scientist,48(4),402-
41.http://dx.doi.org/10.1177/0002764204270278.
