International Journal of Academic Research in Business and Social Sciences

search-icon

Academic Usage of Social Media and The Impact of Social Media Used in Online Distance Learning on Mathematics/Statistics Performance

Open access

Nordianah Jusoh @ Hussain, Siti Nursyahira Zainudin, Siti Fairus Fuzi, Siti Ramizah Jama, Bushra Abdul Halim, Nurul Emyza Zahidi, Wan Hartini Wan Hassan

Pages 1390-1412 Received: 05 Jan, 2023 Revised: 07 Feb, 2023 Published Online: 10 Mar, 2023

http://dx.doi.org/10.46886/IJARBSS/v13-i3/10084
The study was aimed to determine the impact of social media used on mathematics/statistics through online distance learning (ODL) among pre-diploma and diploma business management students enrolling for Intensive Mathematics (MAT037), Business Mathematics (MAT112), Mathematics with Business Applications (MAT111) and Introduction to Statistics (QMT181) courses of academic session November 2020 – January 2021 in a public university in Malaysia. The quantitative research design was employed in which samples were selected using cluster sampling method. From 53 academic groups of students taking MAT037, MAT111, MAT112, and QMT181, 21 groups were selected randomly. All students from 21 groups selected were chosen as samples. An online survey was conducted in January 2021 during the Recovery Movement Control Order (RMCO) Phase 3 period (1st January 2021 – 31st March 2021). During this period of time, Malaysian public universities were still conducting teaching and learning activities via ODL. A total of 539 pre-diploma and diploma business management students of ages between 18 years to 23 years old participated in the study. Findings of the study revealed that WhatsApp was the most favourite used social media platform among the students, followed by Instagram, YouTube, Telegram, Twitter, Facebook, Pinterest, TikTok, Facebook Messenger, and Snapchat. Male students were found to favour Facebook while female students favoured Twitter, Pinterest, and Telegram more than males. Older (20 – 23 years old) and senior (Part 2 and higher) students preferred to use Twitter while Instagram and Pinterest users were higher among younger (18 – 19 years old) and junior (Pre-diploma/Part 1) students. Twitter users were also higher among students residing in urban areas, enrolling in insurance discipline of study, and taking statistics course. Combination of YouTube, Telegram, and/or WhatsApp used with lecturers’ supervision, guidance, and collaboration during ODL had significantly affected mathematics/statistics performance while there was no significant effect between the combination of YouTube, Telegram, and/or WhatsApp when social media were used without lecturers’ supervision, guidance, and collaboration. Results of the study also revealed that mathematics/statistics performance for groups who frequently used YouTube and groups who frequently used Telegram were significantly higher than groups who frequently used WhatsApp. Thus, it is concluded that YouTube, Telegram, and WhatsApp can be beneficial and effective as educational tools in supporting mathematics/statistics learning with lecturers’ supervision, guidance, and collaboration. According to the results, Instagram was students' second-most-used social media, so lectures and students should use Instagram to support and supplement mathematics/statistics learning.
Ahad, A. D., & Lim, S. M. A. (2014). Convenience or nuisance?: The ‘WhatsApp’dilemma. Procedia-Social and Behavioral Sciences, 155, 189-196.
Al Momani, A. M. (2020). The Effectiveness of Social Media Application" Telegram Messenger" in Improving Students' Reading Skills: A Case Study of EFL Learners at Ajloun University College/Jordan. Journal of Language Teaching and Research, 11(3), 373-378.
Alahmad, M. (2020). The effectiveness of telegram app in learning english. Budapest International Research and Critics in Linguistics and Education (BirLE) Journal, 3(3), 1274- 1280.
Al-Dheleai, Y. M., & Tasir, Z. (2017). Using Facebook for the Purpose of Students' Interaction and Its Correlation with Students' Academic Performance. Turkish Online Journal of Educational Technology-TOJET, 16(4), 170-178.
Alghizzawi, M., Habes, M., Salloum, S. A., Ghani, M. A., Mhamdi, C., & Shaalan, K. (2019). The effect of social media usage on students’e-learning acceptance in higher education: A case study from the United Arab Emirates. Int. J. Inf. Technol. Lang. Stud, 3(3), 13-26.
Ali, M., Yaacob, R. A. I. B. R., Endut, M. N. A. A. B., & Langove, N. U. (2017). Strengthening the academic usage of social media: An exploratory study. Journal of King Saud University-Computer and Information Sciences, 29(4), 553-561.
Al-Rahimi, W. M., Othman, M. S., & Musa, M. A. (2013). Using TAM model to measure the use of social media for collaborative learning. International Journal of Engineering Trends and Technology (IJETT), 5(2), 90-95.
Al-Rahmi, W. M., Othman, M. S., & Musa, M. A. (2014). The improvement of students' academic performance by using social media through collaborative learning in Malaysian higher education. Asian Social Science, 10(8), 210–221.
Al-rahmi, W. M., Othman, M. S., & Yusuf, L. M. (2015). The effect of social media on researchers’ academic performance through collaborative learning in Malaysian higher education. Mediterranean Journal of Social Sciences, 6(4), 193-193.
Al-Rahmi, W. M., Othman, M. S., Yusof, L. M., & Musa, M. A. (2015). Using social media as a tool for improving academic performance through collaborative learning in Malaysian higher education. Rev. Eur. Stud., 7, 265.
Amry, A. B. (2014). The impact of WhatsApp mobile social learning on the achievement and attitudes of female students compared with face to face learning in the classroom. European Scientific Journal, 10(22), 116-136.
Arthur, B. E., Yarkwah, C., & Twum, R. (2020). Effectiveness of the Use of Whatsapp in the Learning of Mathematics among University Students. The International Journal of Science & Technoledge, 8(11).
Badrol, S. H. M., & Wok, S. (2020). The Influence Of Social Media Usage On Quality Time Spent With Family Among IIUM Students. Sciences, 3(14), 01-20.
Bardakc?, S. (2019). Exploring high school students' educational use of YouTube. International Review of Research in Open and Distributed Learning, 20(2).
Boateng, R., & Amankwaa, A. (2016). The impact of social media on student academic life in higher education. Global Journal of Human-Social Science, 16(4), 1-8.
Buddayya, R., & LG, N. (2019). Benefits of videos in YouTube for the undergraduate students in engineering and technology in India. Webology, 16(2), 57-71.
Daraei, S. (2015). A study about effects of Facebook on conceptual learning mathematics. International Journal of Future Computer and Communication, 4(1), 77.
Devi, S., & Tevera, M. S. (2014). Use of Social Networking Site in the University of Swaziland by the Health Science Student: A Case Study. Journal of Information Management, 1(1), 19-26.
Eid, M. I., & Al-Jabri, I. M. (2016). Social networking, knowledge sharing, and student learning: The case of university students. Computers & Education, 99, 14-27.
Freyn, A. L. (2017). Experimenting with Snapchat in a University EFL Classroom. Journal of Education and Practice, 8(10), 35-37.
Gasaymeh, A. M. M. (2017). University students use of WhatsApp and their perceptions regarding its possible integration into their education. Global Journal of Computer Science and Technology, 17(G1), 1–9.
Gaya, S. I., Bala, T., Lawan, I. A., & Ishaq, U. (2020). Effect Of Social Media On Academic Performance Among University Mathematics Education Students In Kano State, Nigeria. Journal of Mathematical Sciences & Computational Mathematics, 2(1), 181-193.
GCFGlobal.org. (2021). Pinterest: What is Pinterest? GCFGlobal.org. Retrieved December 20, 2021, from https://edu.gcfglobal.org/en/pinterest/what-is-pinterest/1/
Geyser, W. (2021). What is TikTok? – everything you need to know in 2023. Influencer Marketing Hub. Retrieved January 18, 2022, from
https://influencermarketinghub.com/what-is-tiktok/
Goodwin, G. E. What is WhatsApp? A guide to navigating the free internet-based Communication Platform. Business Insider. Retrieved April 17, 2021, from https://www.businessinsider.com/what-is-whatsapp-guide
Hidayatullah, A., & Suprapti, E. (2020, April). The Affect of The Internet and Social Media: Mathematics Learning Environment Context. In IOP Conference Series: Earth and Environmental Science (Vol. 469, No. 1, p. 012080). IOP Publishing.
Htay, M. N. N., McMonnies, K., Kalua, T., Ferley, D., & Hassanein, M. (2020). Postgraduate students' perspective on using Twitter as a learning resource in higher education. Journal of Education and Health Promotion, 9(1), 61.
Iksan, Z. H., & Saufian, S. M. (2017). Mobile learning: innovation in teaching and learning using Telegram. International Journal of Pedagogy and Teacher Education, 1(1), 19-26.
Issa, T., Alqahtani, S. G. B., Al-Oqily, I., Goktalay, S. B., Kose, U., Issa, T., ... & Almufaraj, W. K. (2021). Use of social networking in the Middle East: student perspectives in higher education. Heliyon, 7(4).
Johnson, D. (2021). What is telegram? A quick guide to the fast and secure messaging platform. Business Insider. Retrieved December 18, 2021, from https://www.businessinsider.com/what-is-telegram
Jorgensen, J. (2016, November). Consumer behavior concepts identified by students through Pinterest. In International Textile and Apparel Association Annual Conference Proceedings (Vol. 73, No. 1). Iowa State University Digital Press.
Kaya, T., & Bicen, H. (2016). The effects of social media on students’ behaviors; Facebook as a case study. Computers in Human Behavior, 59, 374-379.
Khoza, S. B. (2020). Students' Habits Appear Captured by WhatsApp. International Journal of Higher Education, 9(6), 307-317.
Malaysian Communications and Multimedia Commission (MCMC). (2020). Internet Users Survey 2020, 1–160. Cyberjaya, Selangor.
Malik, A., Heyman-Schrum, C., & Johri, A. (2019). Use of Twitter across educational settings: a review of the literature. International Journal of Educational Technology in Higher Education, 16(1), 1-22.
McGarrigle, J. (2018). What is Messenger. Webwise.ie. Retrieved January 18, 2022, from https://www.webwise.ie/parents/explained-what-is-messenger/
McGarrigle, J. (2021). Explained: What is YouTube? Webwise.ie. Retrieved December 18, 2021, from https://www.webwise.ie/parents/what-is-youtube/
Means, J. (2019). The Impact of Facebook on the Curriculum. Technology and the Curriculum: Summer 2019.
Moreau, E. (2022). What is Instagram, and why should you be using it? Lifewire. Retrieved May 7, 2022, from https://www.lifewire.com/what-is-instagram-3486316
Mota, B., & Ferreira, R. A. T. (2020). Using WhatsApp to share mathematical ideas. Quaderni di Ricerca in Didattica (Mathematics), Numero speciale n. 7, 2020.
Naidoo, J., & Kopung, K. J. (2016). Exploring the use of WhatsApp in mathematics learning: A case study. Journal of Communication, 7(2), 266-273.
Nations, D. (2021). What is Facebook? here's what you should know. Lifewire. Retrieved December 19, 2021, from https://www.lifewire.com/what-is-facebook-3486391
Osharive, P. (2015). Social media and academic performance of students. Research project submitted to Department of Educational Administration, 100302125.
Pallant, J., & Manual, S. S. (2011). A Step by Step Guide to Data Analysis Using SPSS, 4th edition. Australia: Allen & Unwin.
Panah, E., & Babar, M. Y. (2020). A Survey of WhatsApp as a Tool for Instructor-Learner Dialogue, Learner-Content Dialogue, and Learner-Learner Dialogue. International Journal of Educational and Pedagogical Sciences, 14(12), 1198-1205.
Pearce, N., & Learmonth, S. (2013). Learning beyond the Classroom: Evaluating the Use of Pinterest in Learning and Teaching in an Introductory Anthropology Class. Journal of Interactive Media in Education.
PrakashYadav, G., & Rai, J. (2017). The Generation Z and their social media usage: A review and a research outline. Global journal of enterprise information system, 9(2), 110-116.
Pujiati, H., & Tamela, E. (2019). The use of instagram to increase students’ motivation and students’ competence in learning English. 1st International Conference on Education Social Sciences and Humanities (ICESSHum 2019), 651-656.
Robinson, M. T. (2021). Which generation are you? Which Generation are You? Retrieved January 19, 2022, from https://www.careerplanner.com/Career-Articles/Generations.cfm
Salvation, M., & Adzharuddin, N. A. (2014). The influence of social network sites (SNS) upon academic performance of Malaysian students. International journal of humanities and social science, 4(10), 1.
Sari, W. N., Samosir, B. S., Sahara, N., Agustina, L., & Anita, Y. (2020, March). Learning mathematics “Asyik” with Youtube educative media. In Journal of Physics: Conference Series (Vol. 1477, No. 2, p. 022012). IOP Publishing.
Siddiqui, S., & Singh, T. (2016). Social media its impact with positive and negative aspects. International journal of computer applications technology and research, 5(2), 71-75.
Smutny, P., & Schreiberova, P. (2020). Chatbots for learning: A review of educational chatbots for the Facebook Messenger. Computers & Education, 151, 103862.
Social media users in Malaysia. Retrieved May 8, 2021, from
https://napoleoncat.com/stats/social-media-users-in-malaysia/2021/05/.
Sukarni. (2013). Memanfaatkan YouTube Sebagai media Pembelajaran Yang Interaktif, Menarik Dan Menyenangkan. Guraru. Retrieved January 19, 2022, from https://guraru.org/guru-berbagi/memanfaatkan_youtube_sebagai_media_pembelajaran_yang_interaktif_menr ik_dan_menyenangkan/
Suryati, K., & Adnyana, I. G. (2020). Blended Learning Strategies of Telegram-Assisted Learning Towards Student Mathematics Learning Results Reviewed from Learning Style. JTAM (Jurnal Teori dan Aplikasi Matematika), 4(2), 133-144.
Szapkiw, A., & Szapkiw, M. (2011). Engaging higher education students through tweeting. In Global Learn (pp. 360-364). Association for the Advancement of Computing in Education (AACE).
Tang, Y., & Hew, K. F. (2017). Is mobile instant messaging (MIM) useful in education? Examining its technological, pedagogical, and social affordances. Educational Research Review, 21, 85-104.
Thompson, P. (2017). Communication technology use and study skills. Active learning in higher education, 18(3), 257-270.
Tisdell, C. C. (2016, December). How do Australasian students engage with instructional YouTube videos? An engineering mathematics case study. In Proceedings, AAEE2016 Conference, Australasian Association for Engineering Education (AAEE) Annual Conference, Coffs Harbour, Australia (pp. 04-07).
Toker, S., & Baturay, M. H. (2019). What foresees college students’ tendency to use facebook for diverse educational purposes?. International journal of educational Technology in Higher Education, 16(1), 1-20.
Ujakpa, M. M., Heukelman, D., Lazarus, V. K., Neiss, P., & Rukanda, G. D. (2018). Using WhatsApp to support communication in teaching and learning. 2018 IST-Africa Week Conference (IST-Africa), 1-6.
Yang, H. (2020). Secondary-school Students’ Perspectives of Utilizing Tik Tok for English learning in and beyond the EFL classroom. In 2020 3rd International Conference on Education Technology and Social Science (ETSS 2020) (pp. 163-183).