Co-operative is crucial as a catalyst in generating economic development, especially for the poverty reduction among rural population. Despite their importance to the economy, the literature review however indicates that research emphasis on these organizations remains limited and neglected within the local context. This study attempted to investigate the moderating effect of sales skill on competency and entrepreneurial success. The data for the study was collected from 277 co-operatives by using questionnaire. The findings provide guidance for the co-operative to boost its performance in order to transform the nation to be the high financial gain.
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