Muslim tourism segment shows the incredible growth year by year. Although, there was a drastic drop of Muslim travel to both USA and European countries, but this situation has provided an opportunity for Muslim countries to become popular destinations among Muslim travellers. Recently, Islamic tourism concept has been debated among scholars as religion represents one of important factors in the travelling decision-making process. Previous literature also indicated the important to ensure that Islamic attributes availability in those destinations and services. This availability may lead to tourist satisfaction as well as inspire multiple return visits. Thus, Islamic tourism was introduced as an alternative for tourist not only to motivate them to have pleasure but also the blessing from Allah while travelling. The purpose of this paper is to explore the concept of Islamic tourism and the Islamic attributes as it can be used as a base in targeting Muslim travellers’ market segment.
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