Today, specialized marketing capabilities is a infrastructure of marketing services and critical to many organizations. The aim of this study examines the impact of specialized Marketing capabilities on outcomes and factors performance marketing unit in Tehran city. Total number of all managers of the 10 past industry, is 80 statistically. And includes one independent variables and one dependent variable. In this study, two questionnaires were used to measure variables. Reliability (Cronbach's alpha) for both instruments at the desired level is obtained. The sample survey of 80 managers of past industry in the city. In this regard the model was designed To illustrate the effect of specialized marketing capabilities on outcomes and factors performance marketing unit results were analyzed using spss, Lisrel software. This study included 7 hypotheses is descriptive correlation method is. Based on the results of the analysis of data collected it was found that there is a positive correlation between specialized marketing capabilities and marketing Performance
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