Analysis of the Impact of Supply Chain Management Techniques: A Competitive Advantage in the Market

Over the past two decades, managers have seen a dramatic change in the world due to technology advances, markets globalization and new political and economic conditions. In such a competitive environment, companies which stay in the rolling competition and keep pace with changing and dynamics conditions of a competitive market are able to survive. Supply chain management is put forward as one of the fundamental principles of the implementation of “ business process” in the world. “Supply chain management” associates with commercial process benefits. It also provides a new approach to commercial activities’ management and relationship with the other members of the supply chain. In this study we attempt to explain and identify the impact of supply chain management techniques on gaining a competitive advantage in the organization. Thus, we try to provide a conceptual framework to examine the impact of five typical techniques of supply chain management included strategic partnerships with supplier, customer relationship management, informing quality, informing level and procrastination on achievement to a competitive advantage in organizations. The current study has a correlational nature and its executive method is survey. Statistical population includes 500 marketing managers of the industrial town of Nain. Using random sampling and Cochran formula, 167 people are considered as the sample estimation. Structural equation modeling by Liserel software is used for data analysis. Our model confirmed the relationship between supply chain management measures (strategic partnership with supplier, customer relationship management, informing level, informing quality and procrastination) and a competitive advantage’s component.