The present study investigated the effective factors on the process of market share increase among the branches of Bank Saderat given to the importance of market share in performance and profitability of banks. One-hundred twenty one employees were selected as the research sample among one-thousand one-hundred employees of the branches of Bank Saderat.
The effect of eight factors on market share increase of Bank Saderat in Isfahan province was investigated. Results of statistical tests demonstrated the effect of these factors more than the average level. According to Dunkan test, these factors were classified into four major classes based on the highest to the lowest effect. These four classes include bank services-human factors, marketing-bank facilities-bank services, bank accessibility-technology-marketing and general factors-documentations and physical equipments- bank accessibility.
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