Both wine tourism and quality management have played a great role from the very beginning as a key element for creating new jobs, new international standards, new requirements in terms of investments. Globally speaking, specialists do believe that oenotourism – in terms of touristic product – has been requested very often in the last years due to the recall of wine producing and consuming countries both for the wine lovers and those who really appreciate special destinations in terms of wine regions. It is a fact that researchers claim the lack of scientific materials regarding the main behavior of a wine tourist and the main quality standards in order to assure that wine tourism is efficient. The current paper points out these issues by bringing arguments for introducing a Quality Management System on this type of tourism: past and current tendencies regarding quality are given as well as the main differences between quality and quality management, the purpose of introducing it, the steps that a winery should follow and the positive effects within this industry and economical development. Therefore, the reader may have a better picture regarding the link between quality, its standards and wine tourism.
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