The objective of this paper is to evaluate the role of total quality management in service sector of Pakistan. First of all total quality management was implemented in manufacturing organizations and the results were outstanding in manufacturing organizations. Now a days, in service sector there are many service providers that provide the same type of services. But customer prefer the service provider that provide the best service. For data collection, interviews were conducted from the top-level management of hospitals, banks, telecommunication companies, educational organizations and airlines. Findings of the research showed a positive relationship between TQM and performance of service organizations in Pakistan. This research paper is useful for improving quality of output in service organizations and it will also serve as a basis for future research.
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