Implementation of internal marketing in organizations especially service organizations equips them with competencies and capabilities that will be led to their performance enhancement besides enjoying environmental opportunities. Therefore, it can be stated that successful implementation of internal marketing can pave the way for successful implementation of organizational processes such as processes of knowledge management system. Also organizations can develop, organize and share knowledge through internal marketing in order to achieve competitive advantage.
The present study investigates the effect of internal marketing on processes of knowledge management system (knowledge creation, knowledge organization, knowledge formalization, knowledge transfer and knowledge application) in Nasr-e-Esfahan Company. Questionnaire was tool of data collection and the data were analyzed by means of Lisrel and Spss software. The findings revealed that the effect of internal marketing on each process of knowledge management system has been positive and significant and value of fitness indexes (GFI= 0.92, AGFI=0.91) in the model under study shows suitability of the model.
Copyright: © 2018 The Author(s)
Published by Human Resource Management Academic Research Society (www.hrmars.com)
This article is published under the Creative Commons Attribution (CC BY 4.0) license. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at: http://creativecommons.org/licences/by/4.0/legalcode
