System of Market Communication of the Polish Post S.A. with the Internal Environment

Lack of knowledge or skills is the cause of the gap of knowledge and skills, or the asymmetry of knowledge between client and vendor (service provider). That gap may be filled to a large extent through the process of communicating specified values and benefits to the customer and/or worker. This process should, however, be effective and efficient. The process of communicating customer value not only provides buyers with awareness of what products and services they can buy, but also of the benefits of the purchase for them. The goal of the study is to find out whether, in fact, the communication methods used by the Polish Post deliver a sufficient amount of information to workers, who are the most important element of the internal environment, respectfully. In this work, analysis was performed on the effectiveness of communication activities undertaken by the company in terms of services provided and image achieved. An important issue is the appropriate, effective process of communicating value for employees. The results of the research and analyses can be used by managers of the audited company, as well as by the management of other enterprises providing services of a similar nature.