Regarding the wave of globalization many concepts and definitions associated with social-economic life of today human have changed. Changes caused by the advent of the internet or generally ICT (Information and Communications Technology) in the lives of individual people in different communities led to the significantly increased rapid dissemination of concepts, modern technologies and new services, among them electronic commerce is an issue of much importance. In the present study the impact of selected internet motives on the success of online shops has been addressed. The self-made survey questionnaire was applied included Likert-scale multiple-choice questions and next to the validity and reliability test 360 numbers of them was distributed between directors of online shops. Among them 348 acceptable responds were returned. According to the research findings, Smartphones, according to, 2nd and 3rd generation of the Internet, search engine optimization, banner advertising, email advertising, advertising through search engines found to have effect on the success of online shops. However, the impact of advertising motives through the Games and RSS reader on the success of Internet shops was not confirmed.
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