Given the current business environment profoundly marked by the globalization phenomenon and the free movement of goods, organizations must create a management framework to quickly adapt their products and services to the increasingly diverse requirements of consumers. In this context organizations in various fields, such as the textile industry, must continuously track the modernization and adaptation of these products to customers’ requirements in order to survive in the competitive battle and to create a competitive advantage. Quality function deployment is an extremely useful method that facilitates communication within the actions of planning and decision-making in the action of developing new products tailored to the actual demands of consumers. It brings the new product closer to what customers want and reduce design time and costs for these processes. QFD application in the textile industry can bring in the Romanian economy a competitive advantage needed for the survival of organizations in this field.
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